![]() Then, build the blueprint of the app to factor in these aspects.įorbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. A good first step is to identify three of your favorite customer applications, identify why they are a favorite and what aspect of the app you would like to see on your enterprise app. These changes can bring true value to users by improving their productivity and growth, encouraging them to use the app habitually. To appeal to enterprise users and improve adoption rates, it may be worth it for enterprise apps to take a leaf or two out of the customer app “book.” Most enterprise apps today struggle with low adoption rates. A sustained feedback mechanism paired with regular interaction with the users to understand the delight and challenges they face while using the app helps build a robust framework to improve features and ensure that it is not only relevant but in line with user expectations and market trends. A good consumer app is constantly monitoring user feedback and marketing trends to evolve into a version that helps them stick with the user. We often get alerts that apps are being updated with a newer version. A strong analytics component can really help enterprise apps gain far-sighted insights into how their employees are using the app and gain insights to provide intelligent recommendations and suggested actions to the users with time. Analytics And InsightsĪmazon has been leveraging data to hit bull’s-eyes in terms of product recommendations for the customer and dynamic pricing based on competitor prices and customer shopping patterns. Enterprise apps that are built with a mobile-first approach allow the workforce to stay connected while on the go and empower them while they are remote. Mobile-FriendlyĪs users increasingly prefer on-the-go access, responsive designs and native apps are naturally more appealing to them. Hence, the needle must point toward clear workflows and appealing, intuitive experiences for the user. It can be frustrating for them if they are used to such rich experiences and have to come back to counterintuitive interfaces.īeyond user frustration, this impacts productivity and the quality of engagement. Your users are the same people who are using Netflix, Amazon and DoorDash for their needs. This is an important element you need to factor in while building an enterprise app. The application encourages you to explore options, key in passwords, listen to reviews and rate your feedback on a TV show, all in a matter of a few clicks and swipes. Business Analytics is a UGC-approved five-semester online degree course offered under Work Integrated Learning Programme (WILP). Intuitive User Interface And User Experience Surface what you need to do and understand how you need to do this. While this approach may not be possible in an enterprise scenario considering various personas who will be using your app, it becomes important to identify those multiple journeys with precision and the expected outcomes.
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